Ad Campaign Management Basics

This course is an introduction to ad campaign management, particularly well suited to advertisers who are purchasing ads through bids rather than insertion orders. It begins with how to target ads on Facebook, then progresses through increasingly more sophisticated topics such as ad segmenting, bid strategy, optimization, and working with API vendors.

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Weitere Lerneinheiten

Facebook Pages

Page Fundamentals
Page Insights and Metrics
Align Strategies to Objectives
Conversations to Engage & Retain

Facebook Ads

Facebook Advertising Options
Ad Campaign Management Basics

Facebook Technology

Platform for Marketers – Part 1
Platform for Marketers – Part 2
Facebook Platform Policy


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