Facebook Platform gives brands many ways to make businesses more engaging. With custom applications, your Facebook Page is your canvas. Custom apps give people reasons to connect with your brand through game experiences, exclusive content and unique functionality that goes far beyond what native applications like events and polls provide.
Social plugins such as the Like button and the Activity Feed let you feature the social functionality of Facebook on your website with just one line of HTML. The Like button lets people share your content with friends on Facebook, further driving distribution and referral traffic.
And websites are just the beginning. More than 350 million people use Facebook on their mobile devices every month, making Facebook one of the most popular mobile applications in the world.